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Credit Card Processing Intersects with Consumer Preferences ECommerce Articles | June 20 Roberto Gagliardini Jersey , 2008
I got a great piece of advice from a retired businessman who has become my mentor and is helping me get my online business going. He told me that many businesses fail because while the impetus may ...


I got a great piece of advice from a retired businessman who has become my mentor and is helping me get my online business going.


He told me that many businesses fail because while the impetus may be the owner?s passion, they still have to make their customers happy. He spent some time living in Canada and he became a big fan of Canadian football. But he made the point that if he launched a football paraphernalia business and all he had was CFL stuff he?s probably go belly up.


But if he would stock NFL and American college football gear he could also stock his CFL stuff because he?d have a wider selection and a better chance of his site intersecting with the kind of things football fanatics were looking for. It is that intersection between the owner?s vision and the customers? wants where money gets made.


Then he suddenly asked me if I was planning to accept credit cards. I told him that I wanted to get a base of business before I did so and that, in my current business plan I was going to install merchant services around nine months in.


He smiled in a very understanding way and asked if I knew what the statistics were on online credit card use and I told him the figure I saw ? 80 percent of everything bought online is paid for using a credit card.


He then asked me how Internet shoppers were supposed to know the difference between my new business and the competition. I didn?t have an answer for that one Samir Handanovic Jersey , which led him to his next point. While there might be some sound thinking in delaying the cash-outlay for credit card merchant services from a business standpoint, no one shopping my site would care.


They would only see that they shpped on a site that somehow got their interest, but didn?t have credit card processing. And they would probably not ask when they should come back ? they would click away and never return.


It was all about the point of intersection making a difference ? they want to pay by credit card and I have an ecommerce merchant account capability. And then he really drove his point home.


While my business was my passion Cheap Inter Milan Jerseys , did I want to make money? He knew the answer, but the point he was making was that online credit card processing is a proven way to drive business, sales and profits. And since a vast majority of online purchases are made using a credit card wouldn?t it make sense to make a leap of faith and have credit card processing from day one?


The more he talked the more I was starting to look at my business like a ?net shopper and not a ?net store owner. When I shop online I almost always pay using a credit card. In fact Fredy Guarin Inter Milan Jersey , I can?t remember the last time I used anything but a credit card. So why would I not offer the same services I look for?


Business Model Champions: Have a Core Insight That Helps You Quickly Move on to the Next Opportunity Business Articles | November 19, 2008
Creating successful new business models is a lot like chess: You have to plan several moves in advance. In this article, you will learn how a core insight can drive continuing business model innovation in the way that a chess strategy helps crown a champion.


Quite a few people will tell you that it is all but impossible to move a company from focusing on one technology to another. How much harder must it be to do so when you also have to shift business models at the same time?


Undaunted Ivan Perisic Inter Milan Jersey , those are the kinds of challenges that today's business model innovators are taking on in switching both technologies and business models. Having a profound understanding of what needs to be done provides a core insight to guide those rapid shifts of focus.


When Tony L. White joined Perkin-Elmer (a so-so instrument maker) in 1995, he quickly shifted the company into a highly focused enterprise working on DNA sequencing. Even the corporate name was sold, along with most of the company's operations. By 1999 Joao Mario Inter Milan Jersey , the company was comprised of two units with public stocks, one that made DNA sequencing machines (PE Biosystems) and the other its biggest customer (Celera Genomics), which led the race to finish decoding the human genome.


Pushed by Celera's progress Miranda Inter Milan Jersey , others bought more sequencing equipment. PE Biosystems' sales, profits, and value soared. Celera would sell its research to other companies to provide its on-going source of profitability.