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If you have a marketing business Jaccob Slavin Jersey , chances are you get excited at the prospect of acquiring a new product to sell. One challenge to marketing, especially over the Internet, is the amount of competition. Affiliate programs often create an enormous amount of competitors offering identical products. Experienced marketers realize the benefit and excitement of being the first to make a new product offering of an affiliate product, or even better, their own exclusive product.


Suppose you've done your research and located a couple of products that you believe potential buyers are seeking, ones you feel are the next generation of hot Brock McGinn Jersey , high demand items. You want to offer them and beat the competition to the niche market. You know you could really make a financial killing if you had exclusive rights to them, by marketing them yourself and through your own affiliate program. How do you acquire exclusivity of these products?


The prime benefit of having exclusive product rights is the level of control you have and potential for greater income. Personally, I will only represent products that I control through exclusive rights. The only exceptions are affiliate programs, but this is a different discussion entirely. I am excluding affiliate programs relative to this subject, since they are the exception. I have been marketing products in many categories for nearly forty years, both intangibles (services Sebastian Aho Hurricanes Jersey , financial etc.), and tangibles (physical products in many categories) and have made most of the mistakes possible, as well as my share of successes. Experience teaches you to not waste your time, money and effort. The following is an overview of the basics to acquiring product exclusivity.


I only represent products that I can gain exclusive rights for my market and I will get paid something for every product unit sold, even if sold by others. Exclusive rights means no one else can purchase that product without purchasing it through you, including wholesalers Dougie Hamilton Hurricanes Jersey , distributors, affiliates, and etc.


The secret is to locate a product already selling, but is not available in your niche market yet. Its exposure is currently very limited. Many companies make great products but don't really know how to sell them, or how to locate and reach other markets. That's where you come in. Think outside of the box. You are suggesting to the manufacturer or company that controls the product that he should give you exclusive rights for a special market he isn't yet covering. Once you show him you can perform, he will likely give you additional exclusive rights for that product or service in other market niches.


For example Jordan Staal Hurricanes Jersey , he's selling his product only through distributors that sell to retail stores, who in turn retail to the end user, the final customer. He would like to reach new markets if the opportunity arose. That's where you come in.


You desire to sell over the Internet, through your website, newsletter, and affiliates. You're opening up a new Justin Faulk Hurricanes Jersey , potentially mass market for him. Perform well, and you may get international rights, direct mail exclusivity and etc. I negotiated total exclusive rights on a product, in all markets, even though the manufacturer was directly selling to over 200 clients nationwide. And, we secured international ? worldwide exclusive rights. He realized we could outsell him even in the market he was already serving and he was satisfied with the bigger picture of my group handling all sales. He realized he would make more income with much less work on his part by having us make all sales.