ow louder with time?

Its quite common for people who work in marketing to get the question "So what exactly is marketing?" and it can't be answered with one quick sound bite. Here is my attempt at trying to answer it.

The main responsibilities of a marketing department are:

1. Staying close to customers Brandon Knight Jersey , understanding their needs and wants and constantly look for beneficial product or service enhancements to introduce - and then to mobilise their organisations to go ahead and introduce them.

2. Communicating the product's or brand's unique benefits to potential customers so that those people become aware of why they should prefer their particular organisation's product or brand to competing ones.

3. For existing customers, making them stay loyal to the brand, buy more frequently and (or) buy in larger quantities. Loyalty schemes are a good example of this.

In an ideal scenario a product or service being marketed has something about it that, in the eyes of customers, is genuinely different and better than the competition.

The marketing team responsible can then use that competitive advantage as the foundation on which to base their promotional activity.

Unfortunately Brad Calipari Jersey , for most organisations this "ideal" scenario does not exist. What is more commonly seen in many sectors is that truly unique product benefits are hard to find and, if you do find them, very quickly copied.

Marketing in larger companies

This set of circumstances often leads to a situation where the highest profile marketing activity is often generated by larger businesses that have a limited amount of real product or service advantage but enjoy relatively high gross margins. They can then use these higher margins to fund significant advertising in an attempt to "talk-up" the very small differences they actually have.

In this scenario, if a product is experienced or seen without the presence of any visible branding, customers often can't find any apparent differences with competing products.

The marketing executives responsible therefore seek to make the combined package of product and brand stronger by using high visibility Archie Goodwin Jersey , powerful marketing (often TV advertising).

These marketing campaigns are intended to "wrap" the product in a brand that makes customers believe in its superiority or shows them that it can satisfy other needs they have - some examples might be their psychological need for enhanced social status or maybe a need for enhanced attractiveness to the opposite sex.

These types of psychological benefits are often referred to as a brand's "emotional benefits". Combined with any "physical benefits" the product may have they are the key ingredients that can go to make a strong brand.

Smaller company marketing

Smaller organisations have smaller marketing budgets and the marketing activities typically carried out are more likely to be lower profile things like trade shows, advertising (but not TV), product or company videos, e-mail campaigns, online banners and promotions through social media.

Conclusion

Organisations invest in marketing to drive growth. It might be revenue growth Andrew Harrison Jersey , profit growth, membership growth but growth is what they are looking for and is the criteria, in well run organisations, by which marketing success will be judged.


My wife and I own a big old Victorian home built in 1920. It has always been a rooming house and we are doing the same thing with the old place.


We recently rented a room to a man who was, we were told Alex Poythress Jersey , slightly retarded. After one week, I had to evict him as he was breaking all the house rules. The day he left, we weren't home to check his room or take our keys. Later, spare key in hand, I entered. Friends Devin Booker Jersey , I have seen some messy rooms in my life but this one took first prize. After only 5 days! When I walked into the room with my wife, parents and oldest daughter, we were shocked. Stunned. We will be praying over the room as soon as we can stand the stench. I'm not kidding.


When I told a wise friend what we had experienced, he made a statement that has been rolling around in my head ever since. "It's terrorism," he told us. He's right. The enemy intends to shock us and instill fear and disgust. How can we pray for an individual when the very thought of them turns our stomachs our brings back bad memories?


I have often said that Malik Monk Jersey , as it is in the Natural, so it is in the Spiritual. There are currently dozens of wars taking place all over the face of planet Earth and, likewise, there is a Spiritual War taking place in the heavenlies. Just as we see acts of terrorism demonstrated daily, gripping the most powerful nations on Earth with fear Edrice Adebayo Jersey , the enemy's strategy is to strike us with terrorism which has fear at its root. God has not given us a SPIRIT of Fear (2 Timothy 1:5-7).


TERRORISM RULES THE DAY


Can you tell me what it is that justified the creation of the Homeland Security agency? Do you know what it was that justified the passage of The Patriot Act? Do you know what it is that will cause the worldwide cries for peace and safety to grow louder with time?


The answer in every instance? Terrorism.


Oddly enough,