How can you make them trust you? Business Articles | September 15 Jake Bailey Jersey , 2007 People really don't trust you. They don't trust me either. Society is at all time peak of distrust, and it is YOUR duty to find ways to win them over.It's the way society is ? paranoid that everyone ...
People really don't trust you. They don't trust me either. Society is at all time peak of distrust, and it is YOUR duty to find ways to win them over.
It's the way society is ? paranoid that everyone is out to "get them." And if email marketing is your main focus ? you have to work even harder to make them believe in you.
When you look at everything in the marketing cycle Hjalte Froholdt Jersey , what would you think is the most difficult part to achieve?
- Open your doors for business is as simple as it gets.
- Making products is fairly easy.
- Finding the right market to go after... no prob'.
- The correct media to use? Options have never been more diverse.
- The message? Never been more tools and training to get the right message written.
THE most difficult part about growing your business will always be the trust factor.
Here are a few ways to win them over...
Promote your credentials, qualifications, training Yodny Cajuste Jersey , experience, education, media mentions ? don't be embarrassed to toot your horn a little. If you have any write-ups someone gave about you ? use them (I was guilty of this in my mention on the Forbes website).
Use Testimonials! There is no better proof than a real testimonial sharing their experience in working with you. Make sure it gives their full Damien Harris Jersey , real name. Make sure it gives specifics about how you helped them... not "it was great buying from _____". That doesn't help. This kind of testimonial DOES help:
"?1,175 orders in about 48hrs!"
I must say that the Results that we have seen from Troy's copywriting skills have been amazing. I did a test run to one of our lists and the numbers were quite impressive, although it was done during a holiday weekend. See for yourself!
We had over 1175 orders in about 48hrs. The most exciting part is that the orders kept coming and coming with no further effort from me. Troy has assisted us in building our list and making consistent sales. The investment in his services has been well worth it and we can see how the profits will continue to come in.
I would Highly recommend Troy's services. You want to take advantage of his talent and expertise now because I am sure his prices will go up soon.
Dr. Charlie Drake - - President of BraveHeart Productions
Guarantee it. If your product IS as good as you claim ? why don't you guarantee it? It certainly helps alleviate the fear of buying from you. Give them a 90 day Chase Winovich Jersey , even a 365 day guarantee. Or a "I'll pay you if I waste your time" guarantee for a service business. If you aren't willing to put your own butt on the line in a guarantee ? why should THEY?!
Be Specific ? specific instructions on how to order ? who to talk to ? what to expect when they do order ? and what specific results they should see within ____ daysmonthsyears of using your product or service. This is also VERY applicable in testimonials ? make sure they give specific instructions on how you helped them.
Provide Proof ? screen shots, videos, audios Joejuan Williams Jersey , free samples of the products or service. Find ways to give them proof that you deliver.
This is NOT easy ? but it is necessary.
You must overcome their natural skepticism. Everyone has it ? and your clients are no different.
What can YOU do to help their buying decision?
Auto Incentives Encourage Car Buyers Autos Articles | May 29, 2009 With auto sales plummeting, incentives are the necessary tool to drive consumers into showrooms. However N'Keal Harry Jersey , even the most attractive incentives are not enough to excite all consumers, many of which are concerned not only about the economy, but are specifically concerned about job loss. It is this specific concern that is being addressed by a new string of incentives Jarrett Stidham Jersey , intended to quell consumer fears while helping to move inventory.
Hyundai recently introduced the Hyundai Assurance Program. This unique incentive program enables consumers to buy or lease a new Hyundai and return the vehicle without penalty should they be affected by a job loss or? situations that make them unable to continue payments. At Chicago Hyundai, the simple incentive has successfully fueled confidence among buyers who continue to be worried about the economy.
Similarly protecting car buyers that lose their job is a new program from Ford. As an extension of their existing ?Drive One? campaign, Ford will make up to 12 monthly payments of $700 or less for new car buyers that lose their jobs and cannot afford to continue the payments. San Diego Ford dealers say this new program will begin on Tuesday and is scheduled to run until June 1st.
This new incentive program applies only to new Ford Sony Michel Jersey , Lincoln, or Mercury vehicles, but excludes Ford?s other brand Stephon Gilmore Jersey , Volvo. Currently the automaker is attempting to find a buyer for the Swedish subsidiary.
But Ford and Hyundai will not be alone in this new consumer-friendly incentive craze. General Motors will also be announcing a similar deal. The ?GM Total Confidence? program will include nine monthly payments of up to $500 for buyers who find themselves without a job within the first two years of owning their vehicle. The added catch according to Louisville Chevrolet is that GM will only extend these payments to those customers that are eligible for state unemployment benefits. The incentive applies to all GM vehicles aside from Saab - another Swedish subsidiary that is pending sale.