Just ask Joe Gr To see the entire press

You're doing a sales presentation Cheap Ecco Shoes Online , and suddenly you look across the table and see aliens from another galaxy.


They seal your lips, so none of your eloquence can escape, and through telepathy they say:


?Listen to us sales unit. Your product sucks; it's no different than any other. In fact, you're lucky we don't kick your puny butt into another dimension. Lower your prices, now. Give us the deal we want, and we'll let you live another day, so you can swindle some other unsuspecting fools. Probe over!?


You do what any poor sap would do: you cut your commissions, your profit margins, anything Cheap Ecco Shoes China , just to emerge with a sale.


You sleep like a rock that evening, and by the morning, you're feeling like your old self, again. But as you prepare to meet your first prospect of the day, you get queasy.


What's wrong? Normally, you're juiced, upbeat, happy, and willing to jump into the fray.


You enter the office Cheap Kids Ecco Shoes , sit down, and the same aliens come in.


?Just tell us your price, we have no time for foolishness.?


?Well, sure, I'll cover that in a minute,? you say, just as they taught you when you were a rookie, in training.


?That won't do, earth scum! Give us your best price Cheap Womens Ecco Shoes , now!?


?Okay, okay!? Then, you amaze yourself, offering yet another bare bones deal.


You walk away, convinced the aliens are right. Your product is the same as anybody's.


Why are your list prices so high? Doesn't management appreciate how competitive it is out there?


What you don't know is you've been brainwashed, convinced that everything is a commodity, and the only differentiator is price. This is just what clever customers want you to believe, because if you buy this, you'll buy anything.


They've transformed you from a seller into a buyer Cheap Mens Ecco Shoes , by incessantly making you doubt, until the foundation of your confidence is completely chiseled away.


You must find a way to fight back against customer brainwashing. The best way is by using affirmations.


You have to psych yourself up with statements that say, ?We offer unique value,? and ?Even if our prices and products are the same, I'm different, and I'm worth more!?


Fight every disparaging comment and innuendo that you hear with a counter-statement. And never let an objection go by, unanswered.


A wise sales manager told me, early in my career:


?Gary, when you're in front of a customer only two things can happen: You'll sell them Cheap Ecco Shoes , or they'll sell you!?


True, and after we leave an office where aliens are entrenched, we have to re-sell ourselves, or all is lost.

Have you ever gotten one of those letters from your local property tax appraiser, informing you that your tax bill is going up about 20 percent?

I got one of those recently, so I took it to my friend Joe Gross in San Antonio. He appeals property tax assessments for a living.

"Man," he said. "I've never seen assessments shoot up like they have this year."

My "news antennae" shot up. Then when he showed me his new web site, which gave property owners a chance to look up appraisals of other homes in their neighborhood, I told him Wholelsale Ecco Shoes Online , "Joe, you've got write a press release about this new website."

I helped Joe put together a press release and distribute it to local radio and TV stations. A few nights later, there was Joe, on the evening news, describing his web site to tens of thousands of viewers.

Could it happen to your website? You bet, if you remember a couple of basics--and write an attention-grabbing press release

***Learn to spot opportunities. When you see, hear or read something that relates to your field, call the reporter who did the story and offer "another angle" or a "follow- up." Reporters are often judged on their ability to "enterprise" their own stories and ideas, and if you help make THEIR job s what they're likely to do for YOU?

Recently the San Antonio Express News ran a story about some new software. Darrin Schroeder Wholelsale Ecco Shoes China , VP of a San Antonio company that had just rolled out a similar product, called the reporter and offered a "follow-up." Result: front page story, with color picture, several days later.

***Don't be afraid to ask. Listening to a pitch is part of every reporter's job. And keep this in mind: because they work on deadline, they don't always have much time to talk. So sometimes "No" just means "Not now." It's okay to try again another time.

***Talk high touch more than high tech. A high tech feature is only if it results in a high touch benefit that makes life simpler, easier, more enjoyable, or more interesting. Pitch how it saves time or money and cuts down aggravation. Humanize it as much as possible, and if you know of someone who legitimately loves and uses your site Wholelsale Kids Ecco Shoes , offer them as a possible interviewee.

Writing a press release to promote your website isn't nearly as hard as you probably think. It will cost you some time and energy, but it doesn't have to cost you cash. You WILL get results if you keep trying, and the rewards will far outweigh the effort.

Just ask Joe Gross.

To see the entire press release I wrote for Joe, along with a line-by-line explanation of why I wrote it the way I did, go to >
About the Author: Award winning TV anchor George McKenzie offers a free 7-part email "Publicity Crash Course" at During his 33-year broadcasting career, George's work appeared on ABC, NBC, CBS, ESPN Wholelsale Womens Ecco Shoes , and CNN.

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