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Content marketing is all about creating and sharing knowledgeable content so as to attract and convert prospects into customers. It further aims at converting these new customers into buyers. If used appropriately Yodny Cajuste Youth Jersey , content marketing can work wonders for your business. However, there are some mistakes that content marketers make that render their content marketing strategies futile:


Neglecting the research part:
Content that is tailored according to the needs and requirements of your target audience proves to be helpful in solving their problems. This is the reason why customized news feeds, personal recommendations, and tailored content receive positive responses. Putting up content that鈥檚 tailored as per your target audience鈥檚 requirement calls for intense research. Not knowing the needs Damien Harris Youth Jersey , fears, challenges, and aspirations of your target audience is a common content marketing mistake that needs to be avoided. So, you can utilize tools such as Google Analytics Chase Winovich Youth Jersey , social media etc. to understand your audience in a better way.


Inconsistency:


Inconsistency is yet another mistake related to content marketing. When you are inconsistent with the posting process, your target audience may assume that you don鈥檛 care enough about them. This may have a negative impact on your business鈥檚 image. A possible solution to this problem is having a content calendar.A content calendar is nothing but a basic outline of when you鈥檙e going to create and publish your content.


Not engaging with your audience:
Just publishing great content on your website and social media platforms are not enough. You need to devote time to responding, commenting, engaging questions for exceptional content marketing. As a matter of fact Joejuan Williams Youth Jersey , people crave interactions. If you do not respond to comments on your website, 鈥榣ike鈥?comments on Facebook or reply to mentions on Twitter, you may end up losing your followers.


Your content does not solve problems:
Great quality content is of no use if it does not solve the issues faced by your target audience. It is useless if it doesn鈥檛 answer their questions. In order to make your content marketing successful, you need to identify the problems they are facing and resolve them with your content.


Are you too making these mistakes?



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Dear Santa:


Every week I promise myself and my friends that I will start writing my book. And every week something happens that stops me. I have so many commitments. I am so busy. I just get overwhelmed so I get nowhere with my book writing. Can you help me? Oh N'Keal Harry Youth Jersey , I know you are busy checking your list twice and packing those toys for the kids, but the greatest gift you can give me is advice. Here is my list?


1. Give me a working title for my non-fiction book. I get stuck with a creative idea for my title. It prevents me doing some serious writing. Wait a minute! It's coming to me. ?How to?? Yes, I'll start the title with ?How To? and follow it with a super solution to a problem. That will get me started. I can always change it later.


2. Help me identify the purpose of my book. Is it to make money, promote my business Sony Michel Youth Jersey , become recognized as an expert in my field, to provide information that my Reader is anxious to know? Yes, I want to be rich and famous yet I think that providing solutions to my readers? problems is the most important criteria that I could offer them.


3. Who is my Reader? Friends keep asking me who is the audience for my book? I think everyone can benefit from my book. Well, that may be true but I've been told I need to narrow it down??find my niche? they say. Hey! I've got a great idea. I'm going to the bookstore. I will find the section that would carry my book and review the books that are close or have the same subject as mine. I will read the inside and back covers. That might help me find my niche. It will also give me some ideas on how to present my book?even if it's an e-book I will learn how to promote my book.


4. Help me set a date to start writing my book. This is b-i-g. I just can't get started. I don't know why. I keep on telling myself I'm too busy. Yet Stephon Gilmore Youth Jersey , I want to write my book. What is stopping me? I got it! Can you give me an appointment book for Christmas? That's the answer?I'll make an appointment with myself everyday or almost everyday to write for 20 minutes or more. In fact, I can block off some weekends and promise to write one chapter on those two days. The new year's coming soon and I WILL start writing. I promise to review my appointment book every day and stay committed to my writing schedule.


Santa you are amazing. I haven't even sent you my letter and you've answered all my questions. Thanks a lot. Oh, don't forget to send me the appointment book so that I can mark a date and time each day to write. I promise I will check it twice.


I'll write to you next year about how to publish and market my book. Or I may finish my book in 90 days then I'll have to write to the Easter Bunny for advice. Merry Christmas to you and a Happy Writing New Year to all writers.

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