In business there is one certainty: Problems will occur. Products and services will not always perform as they should. People will be disappointed. Employees will make value judgments that won't always pay off. And above all Wholesale Wayne Ellington Jersey , the one business truth that you can depend on: Customers will have complaints.
Which leads us to one the biggest business misconceptions: Customer complaints and problems are detrimental to your business. This is not true! In fact, customer problems and complaints are often your greatest opportunity to build more sales and create customers for life.
How do you turn problems into profit? By approaching every complaint as a second chance to prove your dedication to good business and to your customers.
For example, if you own a service station. You are in a highly competitive industry because customers tend to go to more than one station to get their gas tank filled, their oil changed, and their cars serviced. A customer makes an appointment to have his or her care tuned up, but you are unable to get to it in the scheduled time. As a result Wholesale Glen Rice Jersey , the customer is greatly inconvenienced, has to make another appointment, and has to rearrange his or her schedule.
Needless to say, the customer is more than a little bit angry and your customer vows never to bring his or her car to your again. How can you turn this situation to your advantage? By putting yourself in your customer's shoes. If your car was not ready when promised, what conciliatory services would you expect to be provided?
Remember that you are responsible for your customers; for their convenience, their satisfaction and Wholesale Alonzo Mourning Jersey , most importantly, for their overall happiness. And when you have failed to meet your customer's expectations, rather than accepting defeat and letting the customer slip away from you, use your initial failure as a jumping off point for a profitable relationship. Commit yourself to turning customer complaints into sales. When you make this part of your business practice, you will become a trusted friend in the eyes of your customers.
So how do you turn customer complaints into sales? It's really obvious, but very few business owners recognize it. Your number one priority Wholesale Shaquille O’Neal Jersey , both before and after a mistake has been made, is to solve your customer's problem. Not only solve it, but do it in a way that exceeds your customer's expectations.
In the example I gave above about the service station owner, a great way to solve that problem would be to provide the customer with free transportation until his or her car is finished.
Even if the problem is not a direct result of some mistake that you have made, it is still your responsibility to make it right for the customer. You should always reward your customers for their inconvenience. That may mean offering repairs at a reduced rate or even free. It might mean giving them a free fill-up at your station. Whatever you do, you need to earn their trust back Wholesale Tim Hardaway Jersey , and free gifts and services are a wonderful way to achieve this.
If you want to secure future profit from your customers, you have to give them a reason to transact business with you again. Give them coupons, gift certificates, or vouchers. Give them anything to get them into your store and buying from you again.
As with all promotions of this kind, there is always the chance you could end up spending more than you make on the initial transaction, or even on the follow-up. But your goal is to turn your customer into a customer for life Wholesale Dwyane Wade Jersey , which gives you plenty of opportunities to make a profit and make your customers happy.
Whenever a customer complaint or problem arises, remember that it is a human being asking you to recognize that their life, their business, and their satisfaction is as important as anyone else's. They want you to recognize this, verbalize it, and compensate them. If you do all of this with compassion and understanding Cheap Udonis Haslem Jersey , you will not only earn their lifelong support, but also the support of all those whom they refer to you.
Copyright?2006 by Joe Love and JLM &Associates, Inc. All rights reserved worldwide.
Earn Money Online with Pay Per Play on your Site ECommerce Articles | August 31, 2008 There is a new form of Internet Advertising called Pay Per Play. Pay Per Play allows you to can earn revenue from ads that play on your own sites, as well as ads that play on your referral's sites.Wh...
There is a new form of Internet Advertising called Pay Per Play. Pay Per Play allows you to can earn revenue from ads that play on your own sites, as well as ads that play on your referral's sites.
What is Pay Per Play?
When someone visits a website with Pay Per Play code embedded in it Cheap Hassan Whiteside Jersey , a 5-second audio ad is played. When the ad is played you get a commission. It's as simple as that.
You are probably familiar with "Pay Per Click," or "PPC," where a webmaster is paid every time a visitor clicks on an ad on his site. Pay Per Play is similar. But in this case, the webmaster is paid for the times an audio ad is played for his site visitors, regardless of whether his visitors clicks on anything.
One of the main advantages of Pay Per Play is that it does not take up any "screen space" or "virtual real estate." In other words, you do not have any design issues or "trying to fit it in somewhere". The ad is purely audio Cheap Justise Winslow Jersey , and there are no visual elements to add to your site.