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o Here are some questions to get started:

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o What are the hot buttons to use -- and to avoid?

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How to use Color and Graphics in your Business Proposals


By Abe Cherian

You may publish this article in your ezine Cheap Authentic Jerseys , newsletter on
your web site as long as the byline is included and the
article is included in it's entirety. I also ask that you
activate any html links found in the article and in the
byline. Please send a courtesy link or email where you
publish to: support@


How to use Color and Graphics in your Business Proposals
By Abe Cherian
Copyright ? 2005


Most large and small businesses have their own unique
brand. This includes their logo, packaging or any other
kind of graphic. Writing a good business proposal often
requires some thought whether to use graphics and color.

Research recommends using color and graphics except for
those rare situations where the customer explicitly forbids
it. Government bids are less common than it used to be.
But, they need to be used with some judgment. Throwing in
clip art or colorful logos will probably do more damage
than good.

There are several factors that contribute to a good
package: page layout, legibility of the font Cheap Jerseys Online , use of white
space. But, two of the more important tools you can use are
color and graphics.

Research indicates that using color and graphics can
increase the reader's interest, enhance retention, and
improve comprehension. In fact Cheap Jerseys Wholesale , the results showed the
following impact from color:

1. Increases comprehension up to 73% 2. Increases retention
and recall 55% to 78% 3. Increases motivation up to 80% 4.
Sells products and ideas 55% to 85% more effectively

If there's any bad, it's the fact that the research was
sponsored by Hewlett Packard. They just might have a vested
interest in getting business people to use more color
printers.

But the group that actually did the research was an
independent, third party, with good credibility. And those
figures are consistent with other research done by
publishers and educators.

A study conducted by the University of Minnesota found that
the use of simple graphics increased the persuasiveness of
a message by 47%. To measure the effect Cheap Jerseys From China , they had a group
of people read a passage of text and rate it for

They are right-brain oriented. Also, some people are
skimmers, and graphics are more likely to slow down the
skimming process so that they absorb the content. Finally Cheap Jerseys China ,
sometimes graphics, particularly those based on statistical
analysis or other quantified data, seem to carry more
authority than mere words: for more people a bar chart
showing the average annual temperature in three cities will
be more convincing than similar data presented only in
words.

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